What’s Your Favourite Supermarket Christmas TV Ad For 2026?
Well, the Christmas countdown has officially started… although, for Christmas decorators like us, it never really stops!
Many of the UK's biggest supermarkets have already launched their Christmas TV adverts, bringing us another year of festive storytelling, humour, nostalgia and heartwarming moments.
Since John Lewis transformed the Christmas advertising landscape with its memorable festive campaigns, retailers have increasingly competed to create the advert everyone is talking about.
So, which Christmas adverts have caught our attention this year, and which one is your favourite?
Already seen the adverts? Jump straight to the poll and vote now.
Aldi Christmas TV Ad 2026
Aldi has brought back Kevin the Carrot for another festive adventure.
But at the time of writing, only the teaser has been released.
We'll have to wait for the full advert to discover what Kevin gets up to this year. But in the meantime, let's see what they are teasing.
Asda Christmas TV Ad 2026
Asda has taken a rather different approach to Christmas advertising this year!
Forget emotional storytelling and traditional festive music. Instead, Asda has created a series of high-energy adverts featuring dancing gingerbread men, giant Christmas crackers and even a festive rave.
Set to a remix of Martin Garrix's Animals, the campaign celebrates going big on Christmas without going big on spending.
It's loud, colourful and certainly a departure from the traditional Christmas advert.
Lidl Christmas TV Ad 2026
Lidl has gone for a musical approach this Christmas, with Shaun Williamson, perhaps better known as Barry from EastEnders, taking centre stage.
The advert puts a Lidl-inspired twist on Slade's festive classic Merry Christmas Everybody, with Shaun delivering Christmas food to his neighbours.
With familiar faces, festive food and a catchy soundtrack, Lidl has opted for fun and nostalgia rather than an emotional Christmas story.
Sainsbury’s Christmas TV Ad 2026
The BFG is back!
Sainsbury's has once again teamed up with Roald Dahl's much-loved character for its Christmas campaign.
This time, the BFG isn't feeling well, so Sainsbury's colleague Annie and her companion Fred set off on a mission to deliver a special Christmas dinner to Giant Country.
Naturally, things don't go entirely to plan, with a few obstacles along the way.
It's another magical adventure that combines storytelling, humour and plenty of festive food.
Tesco Christmas TV Ad 2026
Tesco has taken a heartwarming approach to Christmas this year with The Wrong Address, starring Roisin Conaty and Anna Maxwell Martin.
When a Christmas food delivery is accidentally sent to an old address, delivery driver Polly finds herself reunited with a childhood friend.
What follows is a story of friendship, kindness and the unexpected moments that make Christmas special.
It's a reminder that even when Christmas doesn't go quite to plan, a little help can make all the difference.
Judging by some of the early reactions, Tesco could be a strong contender for this year's favourite!
Which Supermarket Christmas Advert Gets Your Vote?
From Tesco's heartwarming story of friendship to Asda's energetic Christmas celebrations, the supermarkets have certainly given us plenty of variety this year!
But which one is your favourite?
Vote in our poll to make your vote count!
Vote For Your Favourite:
Aldi
Asda
Lidl
Sainsburys
In our next installment, we'll be looking at Christmas adverts from some of the UK's other big retailers, including John Lewis.
And we're particularly excited about that one, with our London Christmas decorators having been part of the team bringing Christmas to life at the flagship John Lewis store on Oxford Street!
