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Writer's pictureHarry Bradshaw

Shining Bright at the Creative Retail Awards: Unveiling the Artistry of Light

We are incredibly proud and humbled to announce that our custom lighting design for the Pan Pacific Hotel London has been nominated for a Creative Retail Award in the Lighting Design category. The piece in question isn't just any light fixture; it's a 52-foot bow light that has elegantly graced the Pan Pacific Hotel during the Christmas period for the past two years, casting a unique glow that both accentuates and defines the hotel's aesthetics, as well as lighting up the square it overlooks.



Creative Retail Awards

Creating this masterpiece was a journey of innovation, creativity, and technical prowess. Our team aimed to transform the venue for the Christmas season, turning it into a focal point that complements and enhances the overall ambiance. The 52-foot bow light does exactly that, striking an impressive figure while also creating an inviting, warm atmosphere for hotel guests, tourists, and passers-by.


With its unique form and striking dimension, the Pan Pacific Bow pushes the boundaries of traditional lighting, playing with the concept of scale in a daring and ambitious way. Being recognised for our team's hard work and creativity is truly an honour, but the honour doesn't belong to us alone. We are grateful to the Pan Pacific Hotel for giving us the opportunity to be part of their journey and for trusting us to illuminate their space in a distinctive and exceptional way.


The Bow Light Display at the Pan Pacific Hotel

This nomination inspires us to continue to break boundaries, innovate, and bring the best of lighting design to our clients. Whether it's a 52-foot bow light for a renowned hotel or a customised piece for a product display, we are committed to creating unique, functional, and visually stunning lighting solutions.

Thank you to the Creative Retail Awards for this recognition, and congratulations to all the nominees. We are thrilled to be in the company of such innovative and inspiring designers. No matter the outcome of the awards, we are already winners, having had the opportunity to make a lasting impact on the design landscape with our work. We will continue to create moments that last!

Stay tuned for more updates about the awards and our ongoing projects!



Bow Display at the Pan Pacific Hotel by At Last Events

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